Trackday

Gift for someone who has everything: a driving experience

A gift for someone who has everything: entrepreneurs, business partners and executives rarely need things, they need time. Why an ESC driving experience voucher fits.
Kai Roggenland
Kai Roggenland
12.11.2026
•
6
 minutes reading time
Four Porsche sports cars on an ESC Grand Touring tour parked on a mountain pass in the Pyrenees
Table of contents:

A gift for someone who has everything is one of the hardest tasks before Christmas, before milestone birthdays and before the annual meeting with important clients. Entrepreneurs, managing directors and long-standing business partners usually buy what they need themselves. What they are missing is rarely a thing. It is time for something they never make time for in everyday life. A driving experience on a race track, on ice or on a sports car tour is exactly that kind of gift. The European Speed Club (ESC) offers experience vouchers for it.

Aerial view of a château on the Loire with sports cars of different brands in the drive
Grand Touring: sports car tours with stops at special places, here a château on the Loire.

What do you give someone who has everything?

3 questions help you choose:

  1. Would they buy it for themselves? If so, it is not a special gift. Many people never book a day on a race track, even though they dream of it.
  2. Will it leave a memory? A gift hamper is empty after a week. The first lap of the Nordschleife or the first controlled drift on a frozen lake stays with you.
  3. Does it fit into a busy calendar? With a voucher, the recipient chooses the date. For people with little free time, that makes all the difference.

A driving experience ticks all 3 boxes. And it offers something expensive things rarely do: you learn something. At ESC, experienced instructors and coaches look after the groups. The Coaching page shows what that looks like.

White Porsche 911 GT3 with ESC plate drifting across a snowy lake against the low sun
The first controlled drift on a frozen lake stays in your memory longer than any present.

A gift for the man (or woman) who has everything

Search for a gift for the man who has everything and you will mostly find whisky sets, leather accessories and gadgets. The real question is a different one: what excites someone who lacks nothing material? For people who love driving, it is the chance to take a car where it belongs, with a coach at their side.

Smiling participant in sunglasses giving a thumbs up from a sports car
The smile after the first laps is the real gift.

Race tracks and ice are not just for men. An experience voucher is just as good a gift for the woman who has everything, and for couples who want to try something new together.

A gift for entrepreneurs and executives

For entrepreneurs, what counts most is time when the phone stays silent. On the race track or on the ice, nobody thinks about the next meeting, because driving demands too much concentration. The bigger formats suit this audience especially well:

Kai Roggenland of ESC in an ESC jacket talking to guests at the Nürburgring
Always approachable: Kai Roggenland of ESC talking to guests at the Nürburgring.

Ice Experience Lapland: several days close to the Arctic Circle, travel on ESC's own charter jet, driving the provided, studded-tyre sports cars of the ESC fleet. More in Winter driving training in Lapland.

Silver Porsche 911 with ESC plate driving across a snowy lake in Lapland
Several days close to the Arctic Circle: the Ice Experience in Lapland.

Track day with CarForGo: a full day on the race track in a provided Porsche 911 (992) GT3 or GTS, with no own car and no trailer.

Grand Touring: multi-day sports car tours, through the Pyrenees or the Alps, for example. The value voucher works here, as it can be redeemed for every ESC programme.

Driving Center Boxberg with CarForGo: a training day at the Bosch proving ground in provided sports cars, with a second person as co-driver if you like. For an overnight stay, the voucher shop lists hotels nearby, such as the Wald- und Schlosshotel Friedrichsruhe.

Gifts for clients and business partners

A client gift should say thank you and be remembered. For your most important business partners, a gift hamper rarely does the job. An ESC voucher can be personalised:

  • with the recipient's name and a short message,
  • as a premium aluminium plaque with a personal engraving by post, or as a PDF by email with a preview before you buy,
  • with a delivery date, such as just before Christmas or for a company anniversary.
ESC aluminium voucher plaque with the sample engraving John Doe, Thank you for the partnership
With a personal engraving, the voucher becomes a gift to hand over, shown here as an example.

You can pay by credit card or by invoice. Gifts to business partners are subject to tax limits. Your tax adviser can tell you how an experience voucher should be treated in your company.

Hands passing an ESC gift box printed with Freu(n)de verschenken
An experience lasts longer than a gift hamper.

If you would like to invite a whole group of clients, a dedicated corporate event is the better choice. B2B incentives with a driving event at Boxberg describes what that looks like. Enquiries go through the Corporate Events page.

Employee incentive: voucher or corporate event?

A driving experience also works as an employee incentive. Which format fits depends on who you want to reward.

VoucherCorporate event
For whomindividuals, such as your top sales people or a leadership teamwhole teams, departments or client groups
Datechosen by the recipient in the event calendaragreed with ESC
Settingtaking part in a regular ESC eventprogramme for your company by arrangement
How to orderonline in the voucher shopenquiry via Corporate Events
Three ESC coaches in team jackets talking at the race track
Experienced ESC coaches look after the guests, with a voucher and at a corporate event alike.

From the team to the boss

A gift for the boss is often a joint gift. The value voucher is ideal here: everyone chips in, the amount can be chosen in steps, and the boss decides later whether it will be the race track, the ice or a tour. It works for Christmas just as well as for a company anniversary, a farewell or a milestone birthday such as a 50th.

Sports cars of different brands lined up on an Alpine pass
Race track, ice or Alpine pass: with a value voucher, the recipient decides.

If the chosen programme later costs more than the amount, the voucher shop says the recipient can top up the value voucher freely.

ESC experience vouchers at a glance

  • Track day: a day on the race track, in your own car or a provided CarForGo sports car.
  • Ice Experience: drifting on ice at Katschberg or in Lapland, in the cars of the ESC fleet.
  • Driving Center Boxberg: Perfection, Sport or Drift training at the Bosch proving ground.
  • Value voucher: amount in steps, redeemable for every programme, including Grand Touring.
ESC CarForGo PDF voucher with a sports car on ice at sunset
The PDF voucher for the CarForGo programmes from the ESC voucher shop.

How the individual vouchers work and who they suit is explained in detail in Christmas gift for car lovers.

How the voucher works

  1. Choose the voucher in the ESC voucher shop and enter the name and message.
  2. Pay by credit card or invoice. The voucher is delivered once payment has arrived.
  3. The recipient picks their date in the event calendar and books it directly, entering the voucher number and the amount in the “Message to us” field. The ESC team checks every booking and deducts the voucher amount.

ESC vouchers are usually valid for 3 years from the invoice date and can be transferred to another person. If you have questions, the ESC team can be reached via the contact form or by phone on +49 6172 923 920.

Choose your experience voucher now

The services, deadlines and cover that apply to a specific date are set out in the description of the individual event and in our terms and conditions, which take precedence.

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Frequently asked questions about experience vouchers as gifts

What do you give someone who already has everything?

Ideally something that won't end up on a shelf: time and an experience they would not treat themselves to. A driving experience on a race track, on ice or on a sports car tour is one of them, especially as a voucher that lets the recipient choose the date.

Is a driving experience a good gift for business partners?

Yes, especially for long-standing and important partners. The voucher can be personalised with a name and message and sent as an engraved plaque. Your tax adviser can tell you how gifts to business partners are treated for tax purposes.

Can a company buy ESC vouchers on invoice?

The ESC voucher shop accepts payment by credit card or invoice. The voucher is delivered once payment has arrived.

Voucher or corporate event: which works better as an incentive?

A voucher suits individuals, who choose their own date. For whole teams or client groups, a corporate event is the better choice. Enquiries go through the Corporate Events page.

Can the recipient choose the date themselves?

Yes. They pick their date in the event calendar and book it directly, with the voucher number and amount in the “Message to us” field. ESC vouchers are usually valid for 3 years from the invoice date.

Still have questions?

Contact our team — we'll help you find the right cover for your next track day. Or sign up for our exclusive ESC newsletter and stay up-to-date!

Kai Roggenland
ARTICLE FROM

Kai Roggenland

Managing Director
Kai Roggenland is managing director of the European Speed Club and an expert in B2B incentives and automotive testing. He organizes exclusive company events and vehicle tests on Europe's best racetracks.