Exclusive experiences for your company

Tailored motorsport events. Exclusive. Professional. Unforgettable.
The focus of our incentives is on offering companies an exceptional platform for customer loyalty, employee motivation or relationship management. Invite your customers, partners, guests or employees to an exclusive driving experience – on renowned racetracks and in a professionally staged setting.
25+
years of experience
200+
corporate events
60+
Sports cars in the fleet

Why motorsport incentives?

Emotion creates commitment. Standard events are forgotten. Experiences remain on the racetrack. Motorsport connects: Perfect for customer loyalty, team motivation and brand presentation.

At the end of the day, it's the experience that counts

A track day with the European Speed Club is more than just an event – it is an experience that connects. Your employees, customers or partners experience something extraordinary together. These shared moments create commitment, motivation, and lasting memories.
Motivation & team building
Test limits together, share adrenaline, celebrate success. A trackday brings teams together llike no other event.
Customer loyalty
Give your top customers an unforgettable experience. Not standard gifts, but real ones.
Service & support
From corporations to medium-sized businesses to craft businesses- We know how to make your event a special experience and take care of the organization for you. Your specialist department is therefore relieved.

The path to your event.
How we work together.

1
2
3
4
5

Initial consultation

We get to know your goals. What should the event achieve?

Concept

We develop a tailor-made concept aligned with your goals.

Offer

You receive a transparent offer. Once approved, planning begins.

Execution

On event day, we take care of everything. You enjoy the experience with your guests.

Follow-up

Photo/video documentation and feedback upon request.

Full service from A to Z

A full trackday service from a single source. We take care of the entire organization. You take care of your guests – we take care of the rest.
event concept
Racetracks & locations across Europe
Premium sports cars & support
Instructors & safety
Hospitality, catering & hotels
Branding & customization
Kai Roggenland, managing director, 

B2B incentives & automotive testing

“Every company has different goals. My job is to develop the event in such a way that exactly these goals are achieved – whether employee motivation or customer loyalty. ”

The right event format for every season

Summer: Trackdays
Driving dynamics training & trackdays with professional coaching on racetracks around Europe.
Drei blaue Sportwagen mit Rennnummern stehen auf verschneiter Fläche vor nebligem Wald.
Winter: On Ice
Driving training on ice for maximum emotion and vehicle control in Lapland or Katschberg.
Summer: Sports car tours
Curvy dream roads, exclusive hotels and unforgettable landscapes. For the leisurely driver. With Grand Touring, you can ride on the most beautiful passes in Europe.

Sample event Boxberg

10 participants | 1 day | Boxberg
Braking exercises 100–200 km/h
Racing line training
High-speed oval
Drift & oversteer exercises
Steering & cornering course
5 sports cars (Porsche & BMW)
Fully comprehensive insurance
Professional instructors
Catering & meeting room
Full event management
Sample budget: from 9.992 € net

Ready for your incentive event?